Empowering Communities: MSD and Heineken Ethiopia’s Launch Livelihood Project Supporting 75 Households

Koyefetche subcity

August 28, 2025

In the bustling streets of Koyefetche and Killinto , Ethiopia Mahiberehiwot for Social Development (MSD) and Heineken Ethiopia come together to launch a transformative livelihood project. Collaborating with the Akaki Kality Sub-City Administration and Koyefeche Sub-City under Sheger City, this initiative marks a significant milestone in uplifting 75 households in the Killinto and Koyefeche communities through a 33 million ETB investment.

The initiative focuses on animal fattening and food processing, aiming to improve household incomes and promote sustainable community development. The impact of this project is not just seen in numbers but felt in the heartfelt words of one of the project’s beneficiaries 

Mr. Geremew Alem,

We are grateful for the opportunity to realize our dreams, that is Now a Reality, thanks to MSD and Heineken. 

The handover ceremony was attended by senior officials, including Mr. Tilaye Gizachew, Founder & Executive Director of MSD; Mr. William, Delegate Managing Director of Heineken Ethiopia; Mr. Fekadu Bashah, Sustainability, External & Government Affairs Manager at Heineken Ethiopia; and Mr, Tollawake head of Koyefeche Sub-City.

MSD extends heartfelt appreciation to Heineken Ethiopia and the Koyefeche Administration for their invaluable partnership, showcasing Heineken’s global pledge to “Brewing a Better World” through the promotion of inclusive and sustainable livelihoods in Ethiopia.

Through collaboration and shared values, MSD and Heineken Ethiopia are paving the way for a brighter and more empowered future for everyone within the community .

MR. Tilaye Gizachew 

Executive Director at MSD

giving Keynote speech 

MR. William

 Managing Director of Heineken Ethiopia

giving Keynote speech 

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